Applied Research in Sport Management

In collaboration with Payame Noor University and Scientific Association of Sports Management of Iran

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Volume 12 (2023)
Volume 11 (2022)
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Volume 6 (2017)
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Volume 1 (2012)

Author = Zakerian, Alireza

Number of Articles: 1
A Study on the Effect of Internet Advertising Factors on Purchase decision of Iranian Sport Consumers

Alireza Zakerian

Volume 6, Issue 2 , December 2017, , Pages 11-19

Abstract
  The purpose of the study was to investigate the effect of online advertising on sport consumer purchase decision. This research is of  applied research in terms of goals and descriptive-survey as well. statistical Population were students of physical education at colleges and universities in the ...  Read More